During the healing process, wash your new tattoo in the morning and at night with Tattoo Goo Antimicrobial Soap to keep the area clean and prevent any infection. After washing, gently pat it dry with a clean towel and apply Tattoo Goo Balm or Tattoo Goo Lotion 2-3 times per day to keep the skin moist and promote healing. It’s important to avoid direct sunlight and submerging your tattoo in water during this time. Once the tattoo starts to scab and itch, switch to using Tattoo Goo Lotion exclusively 2-3 times per day — it contains Panthenol, which helps soothe the skin and stop the itching. Refrain from scratching, as this can cause scarring or color loss. When your ink is completely healed, continue to use the lotion and/or balm 1-2 times per day to maintain skin hydration and keep your tattoo looking vibrant and fresh for years to come. Regular care will ensure that both the colors and the fine details of your tattoo remain just as striking as the day you got it.